Digital Advertising Expert
This course is aimed at learning promotion strategies in the digital environment. You will learn how to manage advertising campaigns on platforms such as Google Ads, Meta Ads and LinkedIn Ads. The program covers target audience analysis, creative development and budget optimization.
During the training, you will learn how to work with analytical tools, including Google Analytics and Tableau, to track the effectiveness of campaigns. The course includes real cases and projects, allowing you to immediately apply knowledge in practice.
After completing the course, you will be able to:
Create effective advertising strategies.
Analyze and optimize campaigns for maximum ROI.
Develop content to attract the target audience.
Work with large and small clients to achieve their goals.